Reliable

Delivery of materials on time
and without any hassle


Effective

Grow your business through
the most appropriate media


Affordable

Invest rationally, without
incurring unnecessary costs

direct marketing

online banners

websites

brand development

emailing

art direction

copywriting

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I can bring you most of what

your brand needs

to communicate efficiently

with customers.

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Nueva Valverde Winery. 2016 Wall Calendar

Client: Nueva Valverde Winery. Winery. Madrid, Spain.
Project Type: Calendar Design.
Project Description: Design of the 2016 Calendar as a gift for the winery's customers.

Nueva Valverde Winery. Website.

Client: Nueva Valverde Winery. Winery. Madrid, Spain.
Project Type: Website Design and Development.
Project Description: Creation, design and development of a website for the winery.

Comartos. Corporate Brochure.

Client: Comartos. Real Estate Consultancy. Madrid, Spain.
Project Type: Corporate Brochure.
Project Description: Creation and graphic design of a corporate brochure describing the services and products offered by the company.

An outstanding typeface collection: Hoefler & Co.
Hoefler & Co.—until a few months ago, Hoefler & Frere-Jones—is a type foundry established in New York by American typographer Jonathan Hoefler. Obviously, the term "foundry" refers to the traditional way of making types and not the current procedure, but many typographers still use it. Jonathan Hoefler joined their knowledge on the subject to Tobias Frere-Jones', also American typographer, in 2004. In the ten years since then they have designed some truly remarkable typefaces. Hoefler & Co.—its website can be accessed at www.typography.com— currently offers thirty eight typefaces in his magnificent collection. Among them, some classics, such as Didot, and other highly successful in recent years, [+]
a inspiring image high voltage | Luis Santos
“Hey, Ho, Let’s Post!”
I borrow Joey, Johnny, Dee Dee, and Tommy, one of their most celebrated battle-cries to use it as the title for the first column of my blog, trusting, in my condition of a diehard fan, that they will agree without any major objections. Not only because it is a magnificent statement of intentions condensed in a few words, but also because there is something about Ramones that really catches my attention for some time now. Definitely, Punk is not dead: the Ramones brand remains, and survives not only the legendary New Yorker group as such, but also each and every one of its members (RIP). This can be noted with no more effort than going shopping around for the fashion shops, many of those with an Anglo dye, that populate the streets of Madrid; surprisingly–at least for me, as I grew up to the sound of thunderous chords of "She's The One" or "Sheena Is A Punk Rocker"–hundreds of Ramones tee shirts hang from hangers in those shops, nearly forty years after the birth of the band. Definitely a case study in the field of ​​branding. Why do so many sell Ramones tee shirts [+]
my
Ideas, impressions and dreams on design and advertising
Safe Industrial. Website.

Client: Safe Industrial. High-Tech Electronic Equipment. Toledo, Spain.
Project Type: Website.
Project Description: Design and development of a corporate Website for Safe Industrial.

Creating. Doing something new from scratch. Thinking of how it could be, and giving it a shape. Facing all the obstacles that arise along the process, and overcoming them. Taking a look at the output while the mind slides into the next project…

This could describe, in a nutshell, my leitmotif, not only regarding the field of advertising, but also in general terms.

They say a copywriter is not able to design a decent page or an art director does not have the skills necessary to write a fairly coherent text; or, also, a developer could not design the graphics of that web page which code they are writing.

Platitudes, as widespread as erroneous.

I know many copywriters with good graphic criteria, and not a few art directors who are able to write not only intelligible, but even brilliant writing. Or they would, if they made the effort. And I’m sure there are many experts in HTML code who can design websites which look more than correct.

For my part, I have always refused to accept such arbitrary classifications. It may be true that some people—regardless of the professional field they work in—do not have certain skills. But I think the fact that we get pushed, to some extent, to specialize, should not keep us from doing other things we like; and even to stand out in facets different than those which we usually carry out on a daily basis.

More than a theoretical approach is an attitude—not sure if innate, …[+]

Claudia van Verseveld

Claudia van Verseveld

Founder of La Diferencia

Ezequiel Trivino

Ezequiel Trivino

Wikreate and Wikreate Labs

María Ynzenga

María Ynzenga

Blogger at "¿Qué Hago?"

Pilar Revilla

Pilar Revilla

Photography Agent

Maryesther Montiel

Maryesther Montiel

Marketing Manager at Tradequip Services & Marine

Elena Cortés

Elena Cortés

Atlantis Healthcare

Luis is a versatile creative and designer, combining aesthetics with functionality in all his marketing materials. His vast experience as a creative director working for many different sectors and products, makes the briefing process interactive, smooth and enriching. Definitely, a solid pillar in any team. Ah, and his sharp sense of humour makes him fun to work with too!

After being his partner copywriter for a long time, I’m proud to say that Luis Santos is one of the best Art Directors/Designers/Creative Directors that I have had the pleasure to work with during our long careers. He is conceptually brilliant and possesses an almost preternatural instinct to add beauty and sense to even the most dull assignments. His meticulosity and attention to detail in everything he does is staggering. And his work shows all this – have a look at this space. Besides, he is a great guy and a pleasure to work with.

I have worked with Luis for ten years, and during this time he has proven to be a creative professional who gets very well the core idea to be transmitted, and has managed to evolve with the new technologies. He is a versatile creative professional who has the ability to adapt to the client’s needs, and who’s easy to work with. He is an excellent professional.

Luis R Santos, it’s several years now entrusting you the communication work… And I’ve always felt perfectly reflected on all the marketing materials you have developed for me, both in regard to design, and to the service and quality values. The truth is you have all my trust… And I never tire of working with you! Thank you for your professionalism: my business has always benefited from it.

Unique, creative, fresh designs and solutions that help you meet and exceed your marketing needs. This is how I describe working with Luis Santos. During his experience in Houston, Texas at Agua Marketing I had the wonderful opportunity to work with him as a perfectly complemented team, since I was the Account Manager who offered different and targeted alternatives that Luis created for our clients. Always meeting deadlines and offering diverse options that exceed my expectations, I truly can say I got a deeper knowledge about new standards and quality of design. While along the road my biggest treasure was gaining a friend that I have kept over the years, no matter the distance.

Luis is special because he delves into details — because he does not usually talk more than his interlocutor, he listens with the accuracy of a radar, deepens, thinks and proposes, reflects and provides, decides, jumps, and hits the target, often over and above your expectations, and he even manages to surprise you, because he empathizes creating.

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hello@luisrsantos.com

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