This mailing was sent to allergists at the time of the year when allergic processes begin to affect the patients of several seasonal allergies. Its goal was to inform the allergists that Filtrete—an effective filter to be installed on A/C devices—can help diminish the impact of allergic diseases by filtering the air indoors, which could decrease the amount of nocive particles in the air by up to a 97.7%.
The creative strategy points this feature out, by ‘filtering’ about a 97.7% of the text from the envelope to the brochure, in which only remain four letters from the headline on the outside, forming the word ‘sano’—’healthy’ in Spanish.
My participation consisted of:
☑︎ Creative Direction ☑︎ Art Direction ☑︎ Copywriting
