Laboratorios Alter is a Spanish pharmaceutical company that manufactures and markets medicines, in addition to Spain, in France, Italy and Portugal. For its division of generic medicines, Alter requested the creation of a brand image that would identify this type of product and, in turn, clearly distinguish it from non-generic medicines of the same brand.
The project developed consisted in the creation of this visual image, as well as its progressive implementation, starting with the development of a Manual of Use of the Alter Generics Brand.
My participation consisted of:
☑︎ Creative Direction ☑︎ Art Direction
