‘How long has the healthcare in your company been immovable?’
Asisa is a Spanish insurance company that provides health care for individuals and businesses.
The marketing objectives of this mailing were to generate knowledge of the product—healthcare private insurance—, and to generate contacts which the sales team of ASISA would assist.
The communication goals were to transmit the characteristics of contracting a collective health policy with ASISA, to reinforce the image of ASISA in the potential market and to differentiate its communication by an impacting action, which would beat off the competitors’ mailings.
My participation consisted of:
☑︎ Creative Direction ☑︎ Art Direction
