Eurodeal is a trading company that became a Securities Company—from Securities and Exchange Agency—in March 2014.
Eurodeal request was to communicate that event in a way which were consistent, first, with the significance of the process and, secondly, with the profile of the target of the actions that would take place: CEOs and boards of private financial institutions, senior executives of public bodies, etc.
A direct mail, which creativity recalled the beginning of modern trade—with the inclusion of a reproduction of a Phoenician shekel in the brochure that communicated the conversion—was made. In addition, an email that linked with a informative landing page was sent.
See email.
My participation consisted of:
☑︎ Creative Direction ☑︎ Art Direction ☑︎ Copywriting
☑︎ Account Management
