Creating. Doing something new from scratch. Thinking of how it could be, and giving it a shape. Facing all the obstacles that arise along the process, and overcoming them. Taking a look at the output while the mind slides into the next project…

This could describe, in a nutshell, my leitmotif, not only regarding the field of advertising, but also in general terms.

They say a copywriter is not able to design a decent page or an art director does not have the skills necessary to write a fairly coherent text; or, also, a developer could not design the graphics of that web page which code they are writing.

Platitudes, as widespread as erroneous.

I know many copywriters with good graphic criteria, and not a few art directors who are able to write not only intelligible, but even brilliant writing. Or they would, if they made the effort. And I’m sure there are many experts in HTML code who can design websites which look more than correct.

For my part, I have always refused to accept such arbitrary classifications. It may be true that some people—regardless of the professional field they work in—do not have certain skills. But I think the fact that we get pushed, to some extent, to specialize, should not keep us from doing other things we like; and even to stand out in facets different than those which we usually carry out on a daily basis.

More than a theoretical approach is an attitude—not sure if innate, but ingrained on me— which I have always faced the diversity of situations that arise every day with.

I could have devoted to music, or maybe to writing…, I do not know if novel or essay, or simply texts about things that I am interested in-those which I have learned something about, over time—.

The truth is that circumstances—so often, by pure chance—lead us to perform a specific function, to the point of pigeonhole us, although our ability, and even our skills, would allow us to cover many other areas of knowledge .

I would prefer to continue learning rather than staying locked into a given position, even though it might seem comfortable.

I’m attracted to challenges, no doubt. I think the chance of succeeding in a particular endeavor is directly proportional to the time —and the energy—that is allotted.

When, several years ago, I started poking around in the field of the programming languages ​​which are commonly used in the development of websites, such as HTML or CSS—which I was completely illiterate about—soon I got caught in the maelstrom of those seemingly indecipherable signs. This must be the lure of the unknown, that quality so human…

Today, I am able to understand most of those cryptic signs that web pages are made of; which, combined with my skills in the graphic and linguistic grounds, makes a “unipersonal agency” of me, or, as I have been calling it across this web site, a multi creative.

Contact me, you can check it out.